Google Local Services Ads
Local Services Ads managed lead by lead
Local Services Ads sit at the top of many service searches, with a Google badge and a call button. You pay per lead, not per click. We get you screened, set up and checked every week.
- Help through Google's background, license and insurance checks
- Job types and service areas set to the work you want
- Every lead reviewed and rated inside your account
The searches where LSA shows up
Local Services Ads appear on searches for a trade or a job, in the areas you choose. Google decides which job types each trade can run, so we match yours to the work you want.
- Near me searches. The broad trade searches. LSA often shows here first, above regular ads and the map. Searches like garage door repair near me, plumber near me, electrician near me, roofer near me and hvac company near me.
- Specific jobs. Searches for one job. Turning on only the job types you want keeps leads matched to your crews. Searches like garage door spring repair, water heater installation, ceiling fan installation, drain cleaning service and tree removal.
- Urgent help. Broken now, fix it today. Your hours and how fast you answer decide whether these leads reach you. Searches like emergency plumber, garage door stuck open, no heat repair and emergency electrician.
- Legal help. In some areas LSA covers lawyers too, where the badge has carried the Google Screened name. Searches like divorce lawyer near me, personal injury lawyer, dui lawyer and estate planning attorney.
Job types and service areas live inside your LSA account, so we review them with you before launch.
Get StartedEvery part of your LSA profile
An LSA profile has more settings than it looks. We set each one up, then check it every week.
Screening and documents
Business details, licenses and insurance sent in for Google's checks, with follow up until you clear them.
Job types
Only the services you want leads for switched on, and the rest switched off.
Service area
The areas your trucks really cover, trimmed where leads come from too far away.
Budget and bidding
A weekly budget and a bidding approach set with you, adjusted as lead volume and quality come in.
Hours and calls
Hours that match when someone answers, with calls and messages routed to that person.
Lead review
Every lead listened to or read, rated in the account, and traced back to the setting that let a bad one through.
Your reviews carry over. LSA can show reviews from your Google Business Profile, so a steady review routine helps both.
What decides who Google shows
Google lists the factors it uses to rank Local Services Ads. Most are things you control every day, not just the budget.
- Distance: Close to the customer. How near your business is to the person searching. A tight, honest service area keeps leads close.
- Reviews: Rating and count. Your review score and how many reviews you have. A steady routine beats a burst every spring.
- Response: Answer the phone. How quickly you respond to calls and messages. Missed leads count against how often you are shown.
- Hours and budget: Open and funded. Ads show during your hours, and budget and bids affect how often. Serious or repeated complaints can count against you too.
LSA mistakes that waste the budget
LSA charges per lead, which turns every setting into a money decision.
Get Started- Every job type switched on. Leads for work you do not want still cost money and still take time to handle. What we do instead: Only the job types you want, reviewed each season.
- A service area that is too wide. Leads from towns an hour away are hard to schedule, and Google no longer credits leads from outside your area. What we do instead: Areas your trucks really cover, trimmed by where good jobs come from.
- Calls going to voicemail. Google weighs how responsive you are, and a missed lead is budget spent on nothing. What we do instead: Calls routed to whoever answers during your listed hours.
- Nobody reviewing leads. Google credits some spam on its own, but leads for work you do not do are billed, and nobody spots the pattern. What we do instead: Every lead checked and rated weekly, with settings fixed where bad leads start.
- A profile with few reviews. Review score and count are ranking factors, so a thin profile struggles even with a healthy budget. What we do instead: A review link sent after every job, never bought or filtered.
Local SEO starting at $999/month
LSA management is priced on a call.
You pay Google for each lead and pay us to manage the account. Management is priced with you on a call, based on your trade and areas.
- A website built to rank, included with your plan
- Google Business Profile setup and monthly work
- Service pages, city pages, citations and local links
- A keyword report every month with the work we finished
From sign up to a running account
Screening can take a while, so we start the paperwork early and build the rest while Google reviews it.
- Check eligibility: We confirm your trade and area are offered, and which badge and checks apply to your business.
- Get screened: We prepare business, license and insurance details and help the owner and field staff through the background checks Google asks for.
- Set up the profile: Job types, service area, hours, budget, photos and reviews, all matched to the work you want more of.
- Manage every week: Lead review, budget changes, hours and job type tweaks, with a monthly report on leads, cost and what we changed.
Local Services Ads questions, answered
Google shows it on ads from businesses that pass its background, license and insurance checks. It has carried names like Google Guaranteed, Google Screened and Google Verified. The checks depend on your trade and area.
You are charged when a customer contacts you through the ad about a service you offer, not for views or clicks. You set a weekly budget. Google credits some invalid leads, like spam, on its own, but not calls about work or areas you do not serve.
It depends. Google offers LSA for many home service trades and some professional services in parts of the US and Canada, and the list changes. We check yours on the call.
They work differently. LSA bills per lead, while Google Ads bills per click and gives more control over keywords and pages. Plumbers can read our LSA guide for plumbers.
LSA management is priced on a call, based on your trade, your areas and how many leads we review each week. Your lead costs go to Google. Local SEO starts at $999/month.
Put the Google badge to work
Book a call and we will check whether LSA is offered for your trade and area, what screening involves, and how we would set up your job types and budget.
LSA management is priced on a call. Local SEO starts at $999/month.
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