Google Ads for contractors
Google Ads management that pays for buyers, not browsers
Search ads put your business above the map the moment someone types the job they need. We build campaigns around the work you want, block the searches you do not, and track every call.
- Campaigns split by service, each with its own landing page
- Negative keywords checked against real search terms
- Call and form tracking on every campaign
Pay for buyers, block the browsers
Google Ads charges for clicks, so every search you show for costs money. We sort searches by intent, bid on the ones that turn into jobs and block the ones that never will.
- Ready to hire. Searches with the job and the urgency right in them. These get the strongest bids and an ad built around calling. Searches like emergency plumber, ac repair near me, roof leak repair, garage door repair and water heater replacement.
- Comparing quotes. Bigger jobs with research behind them. We bid with care and send them to a page that answers cost questions. Searches like new roof cost, furnace replacement quote, kitchen remodel contractor, fence installation estimate and panel upgrade cost.
- Do it yourself. People fixing it themselves. They click, read and leave, so we block these as negative keywords. Searches like how to fix a leaky faucet, diy roof patch, how to reset a furnace and garage door spring kit.
- Jobs and supplies. Job seekers and parts shoppers. Paying for their clicks is pure waste, so they get blocked too. Searches like plumber jobs, hvac technician salary, shingles for sale, electrician apprenticeship and water heater parts.
We read your search terms report every week and add new negatives as they show up.
Get StartedLanding pages that match the ad
Sending every click to your home page wastes the ad. Each campaign gets a page that repeats what the ad said and makes calling easy.
Emergency repair page
For urgent searches: one headline, your hours, your service area and a big call button.
Replacement quote page
For bigger jobs: what affects the price, financing if you offer it, and a short quote form.
Service pages
One page per service campaign, so the ad, the keyword and the page all say the same thing.
Seasonal offer page
Tune ups, inspections or seasonal specials, live only while the matching campaign runs.
Service area page
The towns you cover, matched to the locations the campaigns target, so visitors know right away.
Thank you page
Where form leads land after they submit, so every lead is counted in your account.
Same team as your SEO. Ad pages share your site's design and facts, so the ad, the page and your profile tell one story.
Settings that decide where the money goes
A few settings in a Google Ads account quietly decide who sees your ads. We set these from the start and check them every month.
- Location: People in your area. We target people in or regularly in your towns, not people far away who only showed interest in them.
- Schedule: Hours that match. Ads run when someone can answer. A midnight click that rings an empty office is money spent on nothing.
- Networks: Search first. Display and search partner networks stay off unless we test them on purpose and they earn their place.
- Tracking: Calls, not clicks. Calls from ads and the site, plus form fills, count as conversions, so bids follow real leads.
Google Ads mistakes that burn budget
These show up in contractor ad accounts all the time, and each one pays for clicks that never call.
Get Started- Broad match with no negatives. Loose keywords show your ad for DIY questions, job searches and parts, and every one of those clicks is billed. What we do instead: A negative keyword list, updated from the search terms each week.
- Ads shown outside your area. The default location option can include people who live far away but searched about your area. What we do instead: Target people in or regularly in the towns you serve.
- Every click lands on the home page. Someone who searched water heater replacement has to hunt for it, and the call button is one more scroll away. What we do instead: A landing page for each campaign, matched to its ad.
- Counting clicks, not calls. Clicks and impressions look busy in a report but say nothing about booked jobs. What we do instead: Call and form conversion tracking, tested before launch.
- Auto applied recommendations. Google can apply its own suggestions, like higher budgets or broader keywords, without anyone on your side reviewing them. What we do instead: Recommendations reviewed by a person and applied only when they fit.
Local SEO starting at $999/month
Google Ads management is priced on a call.
Ad management depends on your trade, your towns and how many campaigns you need, so we price it with you. Ads and SEO can run side by side under one team.
- A website built to rank, included with your plan
- Google Business Profile setup and monthly work
- Service pages, city pages, citations and local links
- A keyword report every month with the work we finished
How we run your Google Ads
We start with the work you want more of and where you do it, then tune the account every week.
- Audit or build: In an existing account we review search terms, settings and tracking first. In a new one we plan campaigns by service and area.
- Keywords and negatives: Exact and phrase match keywords for the jobs you want, plus a negative keyword list built for your trade before launch.
- Pages and tracking: A landing page per campaign, with call tracking and form conversions set up and tested before any budget is spent.
- Weekly tuning: Search terms, bids, ad copy and schedules adjusted every week, with a monthly report on spend, calls and forms.
Google Ads questions, answered
It depends on your trade, your towns and how many companies bid on the same searches. We work out a starting budget with you on a call and adjust it once real call data comes in.
They charge differently. Google Ads bills per click and gives you control of keywords and pages. Local Services Ads bill per lead and need Google's screening first. Plenty of trades run both.
Ads go quiet the day the budget runs out. SEO builds map and organic rankings that keep working between campaigns. Running both lets ads cover the gap while those rankings grow.
Yes. We start with the search terms report, location settings and conversion tracking, since that is where wasted spend usually hides. Then we rebuild the campaigns that need it.
Ads can show once Google approves them. How many calls follow depends on your market, budget and landing pages, and your report shows every call and form the ads bring in.
Stop paying for clicks that never call
Book a call and we will look at your current ads or your market, show you which searches are worth paying for, and price the management for your business.
Google Ads management is priced on a call. Local SEO starts at $999/month.
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