Google Business Profile posts are short updates that show on your profile in Search and Maps. They take a few minutes to write. Plenty of contractors never use them, or post three times in one week and then go quiet for a year.
A post will not fix a wrong category or a thin website. What it does is show homeowners, and Google, that a real business is working right now. Here is a simple weekly plan, the post types you can use, and ideas for each trade so you never stare at a blank box.
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What Posts Can and Cannot Do
Posts help a homeowner who is already looking at your profile decide to call. They show recent work, timely offers and seasonal reminders. They also keep the profile looking active, which matters when it sits next to a competitor whose last update was years ago.
Posts are not a ranking shortcut. Do not expect a post to push a profile into the map pack by itself. Treat them as part of the profile's upkeep, along with photos, services and replies to reviews.
The Post Types You Can Use
- Updates: the everyday post. A finished job, a tip, a seasonal reminder or news about the business.
- Offers: for a real promotion with a start and end date, like a spring tune up special. Only post offers you will honor.
- Events: for something with a date, like a home show booth or an open house at your showroom.
Each post can carry a photo and a button such as Call now, Book or Learn more. Use the call button rather than typing your phone number into the text, since Google can reject posts that put phone numbers in the body.
A Simple Weekly Routine
One good post a week is plenty for a home service business. Rotate through four kinds so the profile never repeats itself, and repeat the cycle each month with new jobs and new tips:
- Week one, a finished job: a photo from that week, the service and the town or neighborhood, in two or three plain sentences.
- Week two, a homeowner tip: something useful for the season, like testing a sump pump before spring rain or clearing a dryer vent.
- Week three, a service spotlight: one service you want more of, what it involves and who it suits, with a button to its page on your site.
- Week four, business news: a new truck, a new hire, a new town you serve or your holiday hours.
Take the photos on the job. Before and after shots from your own crews say more than anything polished from a stock site, and homeowners can tell the difference.
Post Ideas by Trade
Roofers
Storm inspection reminders after hail or wind, a finished reroof with the shingle line named, and how to spot lifted shingles from the ground.
HVAC
Tune up reminders before each season, a heat pump install, a quick note on changing filters, and holiday hours before long weekends.
Plumbers
Freeze warnings and how to protect pipes, a water heater swap, a sewer camera inspection, and where to find the main shutoff before you need it.
Electricians
A panel upgrade, a home EV charger install, generator checks before storm season and the warning signs of an overloaded circuit.
Painters
Exterior repaints in good weather, cabinet painting in winter, a color your crew used on a recent home and how long fresh paint needs before furniture goes back.
Pool companies
Opening and closing reminders, a liner replacement, a green pool cleanup and what to check in the water after a big storm.
Tree service
Storm cleanup after high winds, a dead tree taken down before winter, and the signs a limb over the roof needs attention.
Garage door companies
A broken spring replaced the same day, a new insulated door, and a reminder to test the auto reverse before kids are home for summer.
Restoration companies
What to do in the first hour after a pipe bursts, a drying job finished, and how to reach you after hours, with no promises about insurance outcomes.
Write Posts People Actually Read
- Lead with the job or the problem, not your company name.
- Name the service and the area in plain words, the way a homeowner would say them.
- Keep it short: a few sentences and one clear photo.
- Add one button that matches the post, such as Call now for urgent work.
- Keep it honest, with no prices you will not honor and no fake deadlines.
A plain post with a real photo from this week says more than any polished graphic.
Photos Count Too
Posts and photos work together. Upload your job photos to the profile's photo section as well as using them in posts, and add a few new ones every month. Photos of your trucks, your crew and your finished work help a homeowner picture who is coming to the house.
Skip heavy filters and text laid over the image. Plain, well lit photos taken on the job read as real, which is the whole point.
What Not to Post
- Stock photos, or images you did not take and have no rights to.
- Posts stuffed with town names or keyword lists.
- Offers with no end date, or offers you will not honor.
- Discounts in exchange for reviews, which break Google's review rules.
- Claims you cannot back up, like being the best in the county.
Your Weekly Posting Checklist
- Pick one day a week and one person who posts.
- Collect job photos in a shared folder as crews finish.
- Rotate finished jobs, tips, service spotlights and news.
- Add a button that fits each post.
- Check the profile after posting to make sure the post went live.
- Plan seasonal posts a few weeks before each rush.
Weekly posts are part of our Google Business Profile work. We write and publish them with your job photos, next to the website and SEO work, in one plan starting at $999/month. For trade examples, see painting SEO and pool company SEO.